We are in a long-term relationship with the sea...
The Story of REEF
In 1984, brothers Fernando and Santiago Aguerre founded REEF out of their love for the beach and surfing. They wanted to make high-quality, comfortable products that aligned with their lifestyle – so they created flip-flops that would take them from the beach to the streets and everything in between. Today, REEF flip-flops are more than a footwear choice. They represent a lifestyle full of comfort and happiness.
Since 1984
The beach has always been at the heart and soul of REEF. We believe the beach is where happiness and freedom come to light and that there is a deep connection between our well-being and our beaches. We are dedicated to protecting our ocean, preserving our reefs, and continuing to create access to the spirit of the beach.
We respect and protect our beaches
We preserve our coral reefs
We are dedicated to global awareness, advancing scientific innovation, and sharing knowledge about the importance of coral reefs to our planet and how we can work together to protect them. We have teamed up with Ambassador, Chemist, and professional surfer Dr. Cliff Kapono to make positive changes in coral protection. We have mapped 2 reefs and have over 150,000 views on our live reef stream.
We create access to the beach spirit
Striving for Sustainability Since 1984
Sustainability has been part of REEF's DNA from the start. Reef's founders went above and beyond to create products with the lowest possible impact. Today, more than 37 years later, we continue to uphold these ideologies with even greater emphasis, because they are as relevant now as they were then. In 2007, REEF's mission was to incorporate renewable, recycled, and/or organic materials whenever possible. It was also at that time that REEF marked a milestone by becoming 100% PVC-free, something we can still proudly claim today